Need for Speed Heat could not start

[maxifong]

hi i was unable to play NFS heat in my pc
my pc setup was perfect and my window keep showing window that now found the application
someone please help me cause before i bought this i bought the mirror edge and was playable 
nothing wrong with it now this happen

[maxifong]

and this one also

[EA_Barry]

@maxifong 

Try launching the game directly via Steam. 

Check the following link to make sure your account is linked to Steam correctly: 

https://help.ea.com/en-us/help/pc/troubleshooting-ea-games-on-steam