Same here with Fifa19 and Logitech F710. Left stick up/down input is reversed.
Yesterday played Fifa 18 and all was fine.
We need a PATCH!
playing fifa18 still good.. :D it's sooo annoying we buy the new and it's not working, and EA still not answering, I read that the demo had the same issues.. but I don't played it.
I regret those who have payed the extra cost to play 3day before launch! ... :/
reported as bug in other post: https://answers.ea.com/t5/Bug-Reports/PC-Controller-and-menu-buged/m-p/7063156#M314