@ldthomson There are basically three stages to the entitlement* process for The Sims 3 owners.
Stage 1:
Pre-release. We have to find every possible offer that has existed for The Sims 3 and it's Downloadable Content (every pack and pack bundle that might have ever existed), identify the Origin accounts that own these entitlements, and then update every one of those accounts with the entitlement for the new 64-bit The Sims 3 base game and DLC. This stage is nearly complete, yet there have been some straggler offerings that have taken longer to identify and update (the previously noted Limited Editions, Collector's Editions, some variations on Bundles, possibly special offerings of the Base Game that haven't been properly identified etc).
Stage 2:
Automagic entitlement. This is what we all want to get to, and what will start happening (knock on wood) at 10:00am (Pacific) today. At this point ANY redemption of a The Sims 3 entitlement, for macOS or Windows, will result in the granting of an entitlement for all three versions (Windows, macOS 32-bit, macOS 64-bit). Likewise for any DLC purchased/redeemed.
Stage 3:
Stage 1 involves running a series of very large database queries and then building bulk update scripts that run over multiple days. This is a bunch of words that basically mean "we're working from a snapshot in time with a large data set and, as the process moves forward, there is a window wherein new entitlements will have happened but are not captured in the bulk update AND Stage 2 hasn't begun yet." To accomplish Stage 3 we will repeat the steps of Stage 1, but restricting the queries and updates to the window of time between when we started Stage 1 and when Stage 1 ultimately completes. Running this second sweep should be considerably faster since we will be working with a smaller data set of "entitlements in the last 7 days" instead of "every entitlement since the initial release of The Sims 3." None-the-less, I can't promise time frames. I will be surprised if this second stage is not completed by the end of this week or sooner. Life is often full of surprises.
As with any release where there are a lot of moving parts as well as working with many legacy systems (The Sims 3 is over ten years old and has been offered via multiple versions and variations of EA's publishing infrastructure), I expect that there will be things we miss. We're trying to cover all possible options and it's our collective intent that ALL authorized The Sims 3 players automatically get this new update. If ANYONE ends up not having the entitlement by the time we're done then that was an accident and that person (or persons) should reach out to our Customer Support engineers to fix the problem.
* An "entitlement" in Origin means "a player is permitted to use this catalog item." You get an entitlement logged against your origin account when you redeem a code that hasn't been previously redeemed. Sometimes a code that gets redeemed is also a "shell" offering (think "bundle") that actually activates multiple catalog items at a single time.
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). like I said before, curiosity kills the cat - should have waited till today to get my copy. oh well... something eventually is better than nothing 
