I am experiencing the same problems but I cannot open Madden 17 full game at all. I played for under an hour last night (the 19th) and my game hub says I played for 50 minutes. I made sure to shut down Madden when I went to bed. Tried to open the game this morning through my games and apps, the Xbox store, my pin of the game and even the EA Access app under "game trials." Nothing worked. The game wouldn't open and the notification about waiting for the full release date (that you get when pre-ordered games, before their launch. It tells me "I'm too early.")* kept popping up.
I still can't access Madden 17 at all and this is the only reason I purchased EA Access or pre-ordered Madden 17. My gamertag is poor chris.
EDIT: It also never told me my trial is out, didn't give me notifications. The game just acts as if I pre-ordered the game but don't have EA Access, don't have a 10 hour trial and can't open the game until the actual release.
2nd EDIT: 5:20 CT and still haven't played a single game of Madden, haven't been able to take advantage of my trial at all. No answers here, no answers provided online, no updates and when I called EA Customer support multiple times they have given me no help either. They made me test my connectivity which is not the issue at all, didn't provide me with any resources to seek further help outside of contacting Microsoft who referred me back to EA as this is a problem on their end. Extremely disappointed EA Access customer, even more so that I see I'm not the only one affected.