Since my original post around 2 weeks ago I would like to confirm that it is entirely possible to receive a FULL refund for all madden purchases from iTunes.
After several back and forth discussions with EA and ITunes/Apple I got every cent I spent refunded (approx $650).
In order to even start a refund I would recommend the following:
1. First raise a personal issue with EA via there contact page to explain inability to load game.
2. Make sure your issue is given a unique reference number.
3. Explain that after 48hrs of investigation they should ‘escalate’ the issue to their internal management team (this is an EA thing).
4. After 48hrs call again, give number and ask status.
5. Inform next step you will be wait 48hrs before requesting a refund from all purchases on the game.
6. After waiting another 48hrs contact iTunes and select all madden purchases individually and put comment in stating your unique reference number from EA.
7. Someone from iTunes may contact you to get details. If so, explain the issue.
8. Receive refund.
Be aware this could lead to EA blocking your account or your user detail. However you can easy start over.
Without going into legal jargon here you must give them sufficient ‘evidenced’ opportunity to rectify.
If anyone needs any details feel free to contact me.
Ps - @ EA you deserve all you get for the simple lack of communication about the issue and ability to solve it.
