In 72 hours, over 10 million players have jumped into Apex Legends and we’ve breached 1 million concurrent players!
This has been a truly incredible journey. We tested and tweaked. We argued and agreed. We got to a point where we felt some magic. We knew it would be risky to take the franchise in this direction, to go free to play, and do a surprise launch. But we fell in love with Apex Legends and wanted, needed, other people to play it too.
We hoped you’d love it as much as us, but never in our wildest dreams could we have expected the outpouring of support and positivity we’ve seen. From all of us at Respawn, thank you for giving us and Apex Legends a chance. Thank you for joining us on this journey. This is just the beginning! We have so much more in store for you this year.
See you in the arena!
February - last edited February
You have came out full speed out of nowhere and so far did everything almost right. (I'm still not a fan of paid lootboxes in any game and I would prefer them to be gone in favour full open front store system.)
But I have to say this:
What burns bright can burn away quickly.
The communication is the key. You need to be transparent, communicate with players. As soon as possible.
Tell us what comes next and when.
Tell us what the Battle Pass will be exactly about and how priced it will be.
Go further - do official "devstreams" where devs talk about the game directly to players and discuss the future. The surprise release worked for the full game, and it worked great, but you can't do it for the future features, and definitely not for things people ask for. Now you need to communicate.
And don't talk to us in corporate jargon. If you act like the community is your friends - the community will act the same way back. Look at Digital Extremes and their community for Warframe for example.
I never was a fan of BR genre, but Apex Legends scrached my itch and I plan to play it for at least some time now. Godspeed!