February 2019 - last edited February 2019
Hi Apex Family and Community Managers,
Apex Community Managers: Please pass any suggestions to this message thread to the pricing team of Apex Legends. I sincerely ask for consideration and implementation of a price range for the Apex Battle Pass staying within the pricing range of $10 to $20 dollars. Please consider how much more money you can make to fund the development/design teams to make future better improvements and content if you make the price reasonably accessible for more players of various financial capabilities. Please do not glance over this opportunity to get the pricing near perfect right out of the gate for the Battle Pass.
I am one of those players that very much would like the pricing to be in this range as it would make it more affordable for me and I would be more than willing to buy multiple Battle Passes in the future with this pricing point.
Apex Legends has a very strong opportunity to be the one of the best battle royale games ever. Please, when it comes to pricing for the Battle Passes or any items in the game keep the players in mind as to what various people from different financial backgrounds can afford.
P.S. Thank you in advance for all the recent improvements, future improvements, pricing improvements and awesome Legend character expansions to come.
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And a special thank you to all my fellow Apex players/family and Community Managers for reading and supporting this post with your feedback and action.
February 2019
I feel the $10 price is right on the mark. Mainly because that's what I've become accustomed to in Fortnite, but also because it's fair market value compared to other BR games... Anything above that should be accompanied with Coins, Tokens, Metals or some sort of season exclusive. Exclusive could be a Legend skin, weapon skin, banner frame or some combo between them.