UNDER ARMOUR RUSH X NBA LIVE MOBILE CAMPAIGN #2

[EA_Roger]

Starting June 1^st, the feature player for the RUSH program will change hands from Stephen Curry to Joel Embiid – the cover athlete for NBA LIVE Mobile and UA’s rising super star ambassador.

“Featuring Joel Embiid for the 2^nd month of our partnership was an incredible opportunity to engage the basketball world with a unified voice and gameplay experience between our brands. By highlighting Under Armour’s premier roster of basketball talent through the RUSH product narrative, we are able to create a truly unique integration.” - Alex Nunez, Global Brand Partnership, Electronic Arts Inc.

For Under Armour, presence in gaming is a familiar territory with product integration and vanity sponsorships across different sports game IP. However, the RUSH integration in NBA LIVE Mobile provides a new layer of brand engagement where players will receive in-game performance value through this totally Under Armour owned experience.

The UA RUSH experience in NBA LIVE Mobile featuring Joel Embiid is playable through June 30^th.