I stan sims hard. I have sims 1, 2, 3, and 4 with every piece of DLC (except sweet treats and the store worlds for 3) ive purchased in game currency on both freeplay and sims mobile but THIS is a problem. This virtual currency bundle is more expensive than the Sims 4 for pc or console. Its more expensive than buying multiple pieces of DLC for any of the flagship games, and to make matters worse this is a server game, so it's not a purchase we can forever have access to (see freeplay support being ended in multiple countries). I'm all for purchasing some in game currency now and then. But 70 dollars EA?? (80 after taxes)
Some did the math, with what you get it's an okay price. You might purchase Simcash over a longer period of time and spend the same amount.
I think they are looking at what works well and what doesn't, some might think oh I'll spend that now save some money now.
I do not work for EA