The application is very slow to launch. If I double-click the icon on my desktop, it can take from half a minute to a full minute before there is any visual indication that I have actually launched the EA Desktop application. I can confirm from Task Manager that indeed I did manage to double-click the icon correctly as the process is there, but no visuals until much later.
Now, the optimal solution would of course be that the app would load and show up quickly. But if there is some fundamental problem that requires such a long launch time, then some sort of splash banner should be shown so that the user gets a feedback that the app is starting up.