Unfriendly game mechanics

Money. That's why. They want you to P2W, and that's the unfortunate truth.

Disagree, this is the most f2p friendly game I've played and I've been playing since the beginning 

Well there's the thing then. If you've been playing since the beginning, you probably have a ton of resources to go towards these new characters already, even if you're F2P. Newer players don't have that kind of stockpile

If you want to catch up to players that have been playing as long as I have, of course you would have to pay. Silly to expect otherwise.

There are plenty of new players that you can compete with at your level 

You're missing my point. I'm not saying new players shouldn't pay to get to the kind of endgame state that veteran players are at - I'm saying that new players are finding it more and more difficult to progress as the game caters more towards P2W, and the late game players have a hoard of crystals and resources that makes it easier to catch up even if they don't pay a penny.

New players get A LOT in this game to help them catch up. Characters being moved to easier farm locations, loads of currency in raids for lower gear units to help gear them fast. Era battles, Free T1 or T2. Regular assault battles you get more relevant gear as you go. Rerunning past marquees so you have less chance of missing units releases. There are even LSB that only lower players can get!

I disagree with your assessment massively and think you should see other games in this space if you really think that way.

I’ve noticed that SWGOH is following or copying what marvel strikeforce does in their cash grabs. Battle passes, constant conveyor belt of new characters required for a new raid that is only for a limited time. Cutting rewards in half if you don’t buy the pass for things we used to get just by completing galactic challenges and forcing us to complete daily feats is killing my enjoyment for the game. 

OutrunWhistle wrote:

You're missing my point. I'm not saying new players shouldn't pay to get to the kind of endgame state that veteran players are at - I'm saying that new players are finding it more and more difficult to progress as the game caters more towards P2W, and the late game players have a hoard of crystals and resources that makes it easier to catch up even if they don't pay a penny.

No, I'm not missing your point. You want to whine about something that isn't true. Good luck with your quest 

o7h2embcgznd wrote:

Why

I can answer for them: "We are EA, what is F2P?"

But in general, I don't quite agree: I remember some old players whining about the fact that CG made it easier to start at level 85 in swgoh about a year ago.

Nonsense, you're in the early / mid game you shouldn't be chasing the new stuff, and instead should be focusing on your core roster and working towards your first GL and "GL" ship to compete in fleet arena.

Of course you can buy new stuff but quite rightly that should be your only route as long term f2p players will have taken 5 years or so building their accounts to get to a point where new toons are the priority.

This is a you issue, and quite frankly an entitled viewpoint as you seem to think YOU shouldn't have to either A) work and be patient or B) spend money to make faster progress.