Honestly I've paid good money to get where I am, but any good business can see that a reset is needed. Players will and are getting bored. Everyone's max level, completed most sets, have super teams and completed most achievements. There's notable resistance on getting a full maxed out team, but in the process you will and probably are losing users. I understand that hiding the reset date till a month or two prior would reduce nba cash bought, but from a users point of view, I'd hope there is a plan to make things "fresh" again. The youngens will complain I know. The reset would be great soon with the nba draft coming up. Raise the max level achievable to 100. Let us start a new season well before the actual nba season starts letting us have the feeling of getting the players ready and then add stronger season players as the season starts and goes on. Seems simple to me! Hope the plan is some what similar and obviously logical to what I and many before and after have proposed.
