The message told you it had been placed in your inventory, right?
Did you look there and hit the "use" button?
If it is still missing, contact EA.
This Forum is provided by EA but is designed as Player helping/advising other Players. In this case there is little other players can do for you.
Contact EA directly
http://help.ea.com/en/contact-us/new/ and ask for a gameadvisor. Same login as the game.
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+++ This Forum is provided by EA but it is designed as Player helping/advising other Players - meaning we are not employed by EA +++
D'oh! - Em