If you are on PS3 you can download a free online pass via the PSN store. If you are on Xbox 360 and there is no online pass in the BF3 in game store you will need to contact a Game Advisor at EA Customer support:
https://help.ea.com/contact-us You can reach a game advisor here:
https://help.ea.com/contact-us click on the orange button on the right to start a new case, follow the instructions and when you are presented with a contact method I recommend that you use the telephone option and the “call me” option so you don't have to stay on hold for a long time. The call back feature available to North America, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Slovakia, Switzerland, and the UK.
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Please mark a thread as solved if a post solves your issue.EA Answers HQ Volunteer Forum Moderator
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